Jo Morrow (born November 1, 1939 in Cuero, Texas as Beverly Jo Morrow), is an American film actress. Through a "Be a Star" contest she won a film contract with 20th Century Fox (with Gary Cooper in Ten North Frederick) in 1958. After only one film with 20th Century-Fox she moved to Columbia Pictures, allegedly because a producer at 20th Century Fox tried to make a pass at her.